Diablog

Mozilla’s learning lab offers journalism lessons of open source

Informally called “MoJo,” the Knight-Mozilla News Technology Partnership has been run as a challenge, the ultimate prize being a one-year paid fellowship in one of five news organizations: Al Jazeera English, the BBC, the Guardian, Boston.com, and Zeit Online.

We’ve been following the challenge from contest entries to its second phase, an online learning lab, where some 60 participants were selected on the basis of their proposal to take part in four weeks of intense lectures. At the end, they were required to pitch a software prototype designed to make news, well, better.

Through the learning lab, we heard from a super cast of web experts, like Chris Heilmann, one of the guys behind the HTML5 effortAza Raskin, the person responsible for Firefox’s tabbed browsing; and John Resig, who basically invented the jQuery JavaScript library; among other tech luminaries. (See the full lineup.)

Google, Newspaper Archives, and the Business of Cultural Heritage

As Google moves closer to becoming a publicly traded company—which it has been resisting, but is being pushed toward by company law and regulations—it will increasingly shed activities that were launched as goodwill gestures because the costs of their operations reduces the company’s financial performance and will diminish the value of its stock when it is floated. Over time it will be harder for the firm to maintain the stance that it is not self-interested and motivated only by the opportunities to improve the lives of the public by providing access to all the world’s information.

The tentacles of its operations that have reached out into to many fields will increasingly be pulled back if they do not yield financial results. And fears that Google will rule the world will diminish. Google, Microsoft, Amazon and other big players of the digital world all have limits, just as did the handful of firms that once controlled steel, oil, and shipping through cartels.

Themediabusiness.blogspot.com

Why Bicycles are the Key to Better Cities

Yes, the bicycle is a stunningly efficient machine of transportation, but in the city it is so much more. The bicycle is new vision for the blind man. It is a thrilling tool of communication, an experiential device for the beauty and the ills of the urban context. One cannot turn a blind eye on a bicycle - they must acknowledge their community, all of it.

Here lies the secret weapon of the urban renaissance.

You see, those of us fighting for our cities, we struggle because too few see the problems, and fewer understand the solutions. They are quite literally racing past the issue, too busy to see, too fast to comprehend.

You Are the Ad

when we use Facebook we no longer just view the ad; we become the ad. It’s a notion that disturbs some people, especially as Facebook continues to challenge social norms about privacy and use of personal data. Indeed, one reason advertisers love Facebook is that ads can be precisely targeted to specific audiences on the basis of their stated interests, location, “likes,” and much more. “A lot of data is being harvested and monetized by Facebook and its advertisers, but users have no idea,” says Jeff Chester, executive director of a nonprofit digital-marketing watchdog called the Center for Digital Democracy.

Zuckerberg believes that these new, more personal forms of marketing are the only way advertisers can adapt to the increasingly social nature of the Internet. On average, users spend more than six and a half hours a month on Facebook, significantly more time than they spend on other major sites—mostly because they are so engrossed in communicating with their friends. There’s an implicit contract in social media that people not be interrupted by commercial pitches, just as it would be inappropriate to start hawking Tupperware without warning at a dinner party, suggests Ted McConnell, a former longtime P&G marketing executive who’s now executive vice president of digital for the Advertising Research Foundation. This means the attention-­grabbing kind of image-based advertising that still dominates television, magazines, and even major websites could be an artifact of one-way broadcast media—which is to say, all media that preceded the Internet.

The Semantic Web is Coming to Newsrooms

An industry initiative, lead by The New York Times, the AP and Getty Images, to surface deep data around news content including video, will be introduced in the Hearst newsroom this summer.  

This will be an initial phase, say Michael Dunn, CTO of Hearst Interactive in this interview with Beet.TV

More on these developments on Dunn’s site.

How to succeed on the iPad

Mario R. García has worked with over 550 newsrooms worldwide, news presentation on all platforms: print, online and mobile. His so-called WED philosophy combines journalism, editing and design as basic principles for effective communication.

Magazines like Wired has found a niche. But, how to keep this interest over time. Even Wired sells less now than they did with the first edition of the iPad.

Time Magazine - tablet version combined with the regular subscription. Garcia believes this is not a good solution. One should, in his view, make the users familiar with a model where the content is available for a fee. The fee may, however, be small.

Tablets give an oportunity to bring back the magazines that have been previously published. Referring to Gourmet magazine, which has reoccured on the iPad. The highligts the importance of the archive. Earlier news reports and feature material can again be brought into play.

IPads 17 million sold - 82% of the market in the U.S.

Samsung Galaxy tab has 4% of the U.S. market

Mobile - Online - Print and tablet. Newspaper must have a presence on all four platforms.

Online and mobile have the advantage of being able to report immediately

Print and tablets is better for content with a longer time horizon

Believes print has a future.

http://www.scribd.com/doc/3562724/Hamlets-Blackberry-Why-Paper-Is-Eternal

Hamlet’s Blackberry - the paper’s advantage is that it allows the user to be disconnected from the Internet, both literally and not least mentally - “invites you two relax.”

 

Advertising Suite

- Ads as a independent content item

http://garciamedia.com/blog/articles/the_ipad_lab_creating_the_advertising_suite

http://en.paperblog.com/the-ipad-lab-creating-the-advertising-suite-15749/

Here is the Virgin Atlantic advertising suite in The Daily: notice the navigation bar at bottom, the presence of the brand, and the click and go That allows for the user experience two Aspects of the ad’s message.

Advocates that one should not give away something for free, but have a differentiated pricing model, ranging from affordable and up.

11-14 year olds and 75 + are two groups that have received iPad with great interest.

ipad is used after work, in people´s spare time

Read it Later

http://readitlaterlist.com/

http://readitlaterlist.com/blog/2010/02/introducing-read-it-later-digest/

iPad Users

The graph of When users are reading on the iPad shows The Biggest hour reading: personal prime time.

http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/

Pop moments

Each 7-8 page must contain a clear offer of activity.

http://garciamedia.com/blog/articles/bild

 

Mini stories

Ten lines, which tell a small story.

Use photos

  

Must tell in a different way than what one does on paper. Visual, motion pictures and sound.

Templates that doe not change. Use landscape orientation for first page, vertical for content pages.

  

Above and Beyond - documentary app - learnt a lot from them, because they do not think like newspapers.

http://www.spd.org/2011/05/above-beyond-the-traditional-i.php

Four things must be in place

  1. How to tell stories on tablets. What must a journalsit learn. Do we have good photos and video?
  2. Advertising and marketing people must be on the team
  3. Technology. Which solutions will be useable. How to filter information
  4. How to get paid 

    Requires the most creative people. 23 years old, recently graduated, and who do not remember life without Google. Connect these people with experienced reporters

Locate the people with talent. Who has potential.

Organize workshops. Use two days to work out a visual sketch. Develop fast, new versions of weeks.

E-textbooks flunk an early test

One of the key themes emerging from the study, as well as from earlier research into reading behavior, is that people in general and students in particular read in a variety of ways. Sometimes they immerse themselves in a text, reading without interruption. Sometimes they skim a text to get a quick sense of the content or the argument. Sometimes they search a text for a particular piece of information or a particular topic. Sometimes they skip back and forth between two or more sections of a text, making comparisons. And sometimes they take notes, make marginal annotations, or highlight passages as they read. Reading is, moreover, a deeply personal, highly idiosyncratic activity, subject to all kinds of individual quirks. Every reader is unique.

Because we’ve come to take printed books for granted, we tend to overlook their enormous flexibility as reading instruments.